Marketing Research: Difference between revisions
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(Created page with "{{Learning concept |Description=The systematic .... |Wikipedia reference=http://en.wikipedia.org/wiki/Marketing_research }}") |
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{{Learning concept | {{Learning concept | ||
|Description=The systematic | |Description=The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. | ||
|Wikipedia reference=http://en.wikipedia.org/wiki/Marketing_research | |Wikipedia reference=http://en.wikipedia.org/wiki/Marketing_research | ||
}} | }} | ||
Latest revision as of 18:13, 9 January 2014
Description
The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Marketing research
Learning Material
Covered in Topic(s)
| Introduction to Marketing Research |
| Managing Marketing Information to Gain Customer Insights |