Define the Marketing Research Problem: Difference between revisions
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|Learning Concepts=Problem Definition, Problem Audit, Experience Survey, Key-Informant technique, Lead-User Survey, Secondary Data, Primary data, Qualitative Research, Pilot Surveys, Case Studies, | |Learning Concepts=Problem Definition, Problem Audit, Experience Survey, Key-Informant technique, Lead-User Survey, Secondary Data, Primary data, Qualitative Research, Pilot Surveys, Case Studies, Environmental Context of The Problem, Objectives, Buyer Behavior, Legal Environment, | ||
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Revision as of 13:27, 21 November 2013
| Learning Concept(s) | Problem Definition, Problem Audit, Experience Survey, Key-Informant technique, Lead-User Survey, Secondary Data, Primary data, Qualitative Research, Pilot Surveys, Case Studies, Environmental Context of The Problem, Objectives, Buyer Behavior, Legal Environment |
|---|---|
| Covered in Course(s) | MKTG222 - Marketing Research |