Strategy: Difference between revisions
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(Created page with "{{Learning concept |Description=A company's "game plan" for attracting customers by distinguishing itself from competitors. |Wikipedia reference=http://en.wikipedia.org/wiki/B...") |
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{{Learning concept | {{Learning concept | ||
|Description=A company's "game plan" for attracting customers by distinguishing itself from competitors. | |Description=A company's "game plan" for attracting customers by distinguishing itself from competitors. | ||
It is also the goal-directed actions a firm intends to take in its quest to gain and sustain competitive advantage. | |||
|Wikipedia reference=http://en.wikipedia.org/wiki/Business_strategy | |Wikipedia reference=http://en.wikipedia.org/wiki/Business_strategy | ||
}} | }} | ||
Latest revision as of 23:38, 12 May 2014
Description
A company's "game plan" for attracting customers by distinguishing itself from competitors. It is also the goal-directed actions a firm intends to take in its quest to gain and sustain competitive advantage.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Business strategy
Learning Material
Covered in Topic(s)
| Managerial Accounting and the Business Environment |
| What is Strategy |