Marketing and Ethics: Difference between revisions
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|Learning Concepts=Prima Facie, Safety and Liability, Caveat Emptor Approach, Implied Warranty of Merchantability, Negligence, Strict Liability, Advertising and Sales, Word-of-Mouth Marketing, Supply Chain Responsibility, Green Marketing, | |Learning Concepts=Marketing, Prima Facie, Safety and Liability, Caveat Emptor Approach, Implied Warranty of Merchantability, Negligence, Strict Liability, Advertising and Sales, Word-of-Mouth Marketing, Supply Chain Responsibility, Green Marketing, | ||
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Revision as of 17:38, 23 March 2014
Learning Concept(s) | Marketing, Prima Facie, Safety and Liability, Caveat Emptor Approach, Implied Warranty of Merchantability, Negligence, Strict Liability, Advertising and Sales, Word-of-Mouth Marketing, Supply Chain Responsibility, Green Marketing |
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Covered in Course(s) | BUSS215 - Business Ethics |