MKTG222 - Marketing Research
| MKTG222 - Marketing Research | |
|---|---|
| Course Number | MKTG222 |
| Number of Credit Hours | 3 |
| Course Subject | Marketing |
| Taught at | Olayan School of Business |
Course Description
A course that provides thorough coverage of various marketing research tools along an applied orientation, including a systematic analysis of the steps comprising the marketing research process, starting with research problem definition and terminating with data collection, analysis, and presentation. This course builds on your understanding of basic marketing concepts and tools and of statistical methods and analyses taken in BUSS 200.
Topical Coverage
Introduction to Marketing Research, Define the Marketing Research Problem, Research Design, Exploratory Design: Secondary data, Exploratory Qualitative, Exploratory Qualitative Application: Focus Group & Projective Techniques, Descriptive Survey & Observation, Causal Research Design: Experimental, Measurement & Scaling/Comparative, Questionnaire Design, Sampling Design & Procedure, Sampling, Data Preparation & Analysis, Frequency Distribution Cross Tabs & Hypotheses Testing, Analysis of Variance & Covariance, Correlation & Regression, Factor Analysis Cluster Analysis & Conjoint Analysis
Learning Goals
MKTG222_B-LG1: Professional Business Competence, MKTG222_B-LG3: Ethics, MKTG222_B-LG4: Teamwork, MKTG222_B-LG2: Decision Making, MKTG222_B-LG5: Communication, MKTG222_B-LG6: Global Business Environment
Specific Learning Objectives
Prerequisite Courses
MKTG210 - Principles Of Marketing, BUSS200 - Business Data Analysis
Required Academic Standing
Junior
Corequisite Courses
Optional Prerequisite Courses
Optional Corequisite Courses
Instructional Methodology
Performance Evaluation
MKTG222_Exam 1, MKTG222_Exam 2, MKTG222_Final, MKTG222_Group Project, MKTG222_Attendance and Participation