Exploratory Design: Secondary data

Learning Concept(s)

Primary data, Secondary Data, Internal Data, External Data, Database Marketing, Online databases, Internet Databases, Offline Databases, Bibliographic Databases, Numeric Databases, Full text Databases, Directory databases, Special Purpose Databases, Syndicated Services, Surveys, Syndicated Panel Surveys, Psychographics, Lifestyles, Purchase Panels, Media Panels, Scanner Data, Volume Tracking Data, Scanner panels, Industry Services, Single Source Data, Computer Mapping, Scanner Panels with Cable TV, Audit

Covered in Course(s)

MKTG222 - Marketing Research