Population
Jump to navigation
Jump to search
Description
The aggregate of all the elements, sharing some common set of characteristics, that comprise the universe for the purpose of the marketing research problem.
In statistics a population is an entire set of individuals or objects of interest or the measurements obtained from all individuals or objects of interest.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Statistical population
Learning Material
Covered in Topic(s)
| Introduction to Statistics Data Gathering and Analysis |
| Sampling Design & Procedure |