Descriptive Survey & Observation
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Learning Concept(s)
Survey Method
,
Structured Data Collection
,
Fixed-Alternative Questions
,
Computer Assisted Telephone Interviewing
,
Traditional Telephone Interviews
,
Personal In Home Interviews
,
Mall Intercept Personal Interviews
,
Computer Assisted Personal Interviewing
,
Mail Interviews
,
Mail Panels
,
Email Interviews
,
Hypertext Mark up Language
,
Sample Control
,
Sampling Frame
,
Random Digit Dialing
,
Random Digit Directory Design
,
Response Rate
,
Non Response Bias
,
Critical Request
,
Field Force
,
Perceived Anonymity
,
Social Desirability
,
Incidence Rate
,
Observation
,
Structured Observation
,
Unstructured Observation
,
Natural Observations
,
Contrived Observations
,
personal Observation
,
Mechanical Observation
,
Psychogalvanometer
,
Galvanic Skin Response
,
Voice Pitch Analysis
,
Response Latency
,
Pantry Audit
,
Content Analysis
,
Trace Analysis
,
Mystery Shopping
Covered in Course(s)
MKTG222 - Marketing Research
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