Customer Relationship Management (CRM)
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Description
A customer relationship management system is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Customer relationship management
Learning Material
Covered in Topic(s)
| Managing Marketing Information to Gain Customer Insights |
| Marketing: Creating and Capturing Customer Value |
| Organizations and Information Systems |