| Learning Concept(s)
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Marketing (Concept), Needs, Wants, Demands, Market Offerings, Marketing Myopia, Exchange, Market, Marketing Management, Production Concept, Product Concept, Selling Concept, Marketing Concept, Societal Marketing Concept, Customer Relationship Management (CRM), Customer-perceived Value, Customer Satisfaction, Consumer-generated Marketing, Partner Relationship Management, Customer Lifetime Value, Share of Customer, Customer Equity
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