Societal Marketing Concept
Jump to navigation
Jump to search
Description
The idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Societal Marketing Concept
Learning Material
Covered in Topic(s)
| Marketing: Creating and Capturing Customer Value |