Product Concept
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Description
The idea that consumers will favor products that offer the best quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements.
A detailed version of the new-product idea stated in meaningful consumer terms.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Product concept
Learning Material
Covered in Topic(s)
| Marketing: Creating and Capturing Customer Value |
| New-Product Development and Product Life-Cycle Strategies |