User contributions for Sga21
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24 November 2013
- 16:1916:19, 24 November 2013 diff hist +145 N Email Interviews Created page with "{{Learning concept |Description=Questionnaires are emailed to potential respondents so that they can type the answer and reply the email back. }}" current
- 16:1716:17, 24 November 2013 diff hist +184 N Mail Panels Created page with "{{Learning concept |Description=A large representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone su..." current
- 16:1516:15, 24 November 2013 diff hist +163 N Mail Interviews Created page with "{{Learning concept |Description=Questionnaire are mailed to preselected potential respondents. |Wikipedia reference=http://en.wikipedia.org/wiki/Mail-interviews }}" current
- 16:1316:13, 24 November 2013 diff hist +255 N Computer Assisted Personal Interviewing Created page with "{{Learning concept |Description=In computer assisted personal interviewing, the third form of personal interviewing, the respondent sits in front of a computer terminal and an..."
- 16:1116:11, 24 November 2013 diff hist +263 N Mall Intercept Personal Interviews Created page with "{{Learning concept |Description=In mall intercept personal interviews, respondents are intercepted while they are shopping in malls and brought to test facilities in the malls..." current
- 16:1016:10, 24 November 2013 diff hist 0 Descriptive Survey & Observation No edit summary
- 16:0916:09, 24 November 2013 diff hist +123 N Personal In Home Interviews Created page with "{{Learning concept |Description=In personal in home interviews, respondents are interviewed face to face in their homes. }}" current
- 16:0816:08, 24 November 2013 diff hist +129 N Traditional Telephone Interviews Created page with "{{Learning concept |Description=Interviews that involve phoning a sample of respondents and asking them a series of questions. }}" current
- 16:0716:07, 24 November 2013 diff hist +222 N Computer Assisted Telephone Interviewing Created page with "{{Learning concept |Description=In computer assisted telephone interviewing, the computer systematically guides the interviewer. |Wikipedia reference=http://en.wikipedia.org/w..." current
- 16:0416:04, 24 November 2013 diff hist +116 N Fixed-Alternative Questions Created page with "{{Learning concept |Description=Questions that require respondents to choose from a set of predetermined answers. }}" current
- 16:0316:03, 24 November 2013 diff hist +112 N Structured Data Collection Created page with "{{Learning concept |Description=Use of a formal questionnaire that presents questions in a prearranged order. }}" current
- 16:0216:02, 24 November 2013 diff hist +226 N Survey Method Created page with "{{Learning concept |Description=A structured questionnaire given to a sample of a population and designed to elicit specific information from respondents. |Wikipedia reference..." current
- 16:0016:00, 24 November 2013 diff hist +873 N Descriptive Survey & Observation Created page with "{{Topic |Learning Concepts=Survey Method, Structured Data Collection, Fixed-Alternative Questions, Computer Assisted Telephone Interviewing, Traditional Telephone Interviews, ..."
21 November 2013
- 17:2817:28, 21 November 2013 diff hist +210 N Third-Person Technique Created page with "{{Learning concept |Description=A projective technique in which the respondent is presented with a verbal or visual situation and asked to relate the beliefs and attitudes of ..."
- 17:2717:27, 21 November 2013 diff hist +159 N Role Playing Created page with "{{Learning concept |Description=Respondents are asked to assume the behavior of someone else. |Wikipedia reference=http://en.wikipedia.org/wiki/Role-playing }}" current
- 17:2617:26, 21 November 2013 diff hist +208 N Expressive Techniques Created page with "{{Learning concept |Description=Projective techniques in which the respondent is presented with a verbal or visual situation and asked to relate the feelings and attitudes of ..." current
- 17:2517:25, 21 November 2013 diff hist +249 N Cartoon Tests Created page with "{{Learning concept |Description=Cartoon characters are shown in specific situation related to the problem. the respondents are asked to indicate the dialogue that one cartoon..." current
- 17:2317:23, 21 November 2013 diff hist +141 N Picture Response Technique Created page with "{{Learning concept |Description=A projective technique in which the respondent is shown a picture and asked to tell a story describing it. }}" current
- 17:2217:22, 21 November 2013 diff hist +167 N Construction Technique Created page with "{{Learning concept |Description=A projective technique in which the respondent is required to construct a response in the form of a story, dialogue, or description. }}" current
- 17:2017:20, 21 November 2013 diff hist +172 N Story Completion Created page with "{{Learning concept |Description=A projective technique in which the respondents are provided with part of a story and required to give the conclusion in their own words. }}" current
- 17:1917:19, 21 November 2013 diff hist +158 N Sentence Completion Created page with "{{Learning concept |Description=A projective technique in which respondents are presented with a number of incomplete sentences and asked to complete them. }}" current
- 17:1817:18, 21 November 2013 diff hist +132 N Completion Technique Created page with "{{Learning concept |Description=A projective technique that requires the respondent to complete an incomplete stimulus situation. }}" current
- 17:1717:17, 21 November 2013 diff hist +204 N Word Association Created page with "{{Learning concept |Description=A projective technique in which respondents are presented with a list of words, one at a time. After each word, they are asked to give the firs..." current
- 17:1617:16, 21 November 2013 diff hist +180 N Association Technique Created page with "{{Learning concept |Description=A type of projective technique in which the respondent is presented with a stimulus and asked to respond with the first thing that comes to min..." current
- 17:1517:15, 21 November 2013 diff hist +221 N Projective Technique Created page with "{{Learning concept |Description=An unstructured and indirect form of questioning that encourages the respondents to project their underlying motivations, beliefs, attitudes, o..." current
- 17:1317:13, 21 November 2013 diff hist +220 N Protocol Interview Created page with "{{Learning concept |Description=In a protocol interview, a respondent is placed in a decision making situation and asked to verbalize the process and the activities that he or..." current
- 17:1217:12, 21 November 2013 diff hist +320 N Grounded Theory Created page with "{{Learning concept |Description=An inductive and more structured approach in which each subsequent depth interview is adjusted based on the cumulative findings from previous d..." current
- 17:0917:09, 21 November 2013 diff hist +244 N Symbolic Analysis Created page with "{{Learning concept |Description=A technique for conducting depth interviews in which the symbolic meaning of objects is analyzed by comparing them with their opposites. |Wikip..." current
- 16:4416:44, 21 November 2013 diff hist +146 N Hidden Issue Questioning Created page with "{{Learning concept |Description=A type of depth interview that attempts to locate personal sore spots related to deeply felt personal concerns. }}"
- 16:4316:43, 21 November 2013 diff hist +233 N Laddering Created page with "{{Learning concept |Description=A technique for conducting depth interviews in which a line of questioning proceeds from product characteristics to user characteristics. |Wik..." current
- 16:4116:41, 21 November 2013 diff hist +229 N Depth Interviews Created page with "{{Learning concept |Description=An unstructured, direct, personal interview in which a single respondent is probed by a highly skilled interviewer to uncover underlying motiva..." current
- 16:3916:39, 21 November 2013 diff hist +94 N Telesessions Created page with "{{Learning concept |Description=A Focus group technique using a telecommunications network. }}" current
- 16:3616:36, 21 November 2013 diff hist +216 N Focus Group Created page with "{{Learning concept |Description=An interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner. |Wikipedia reference=ht..." current
- 16:3016:30, 21 November 2013 diff hist +206 N Indirect Approach Created page with "{{Learning concept |Description=A type of qualitative research in which the purposes of the project are disguised from the respondents. |Wikipedia reference=http://en.wikipedi..." current
- 16:2916:29, 21 November 2013 diff hist +263 N Direct Approach Created page with "{{Learning concept |Description=One type of qualitative research in which the purposes of the project are disclosed to the respondent or are obvious, given the nature of the i..." current
- 16:2716:27, 21 November 2013 diff hist +220 N Quantitative Research Created page with "{{Learning concept |Description=A research Methodology that seeks to quantify the data and, typically, applies some form of statistical analysis. |Wikipedia reference=http://e..." current
- 16:2516:25, 21 November 2013 diff hist +501 N Exploratory Qualitative Created page with "{{Topic |Learning Concepts=Qualitative Research, Quantitative Research, Direct Approach, Indirect Approach, Focus Group, Telesessions, Depth Interviews, Laddering, Hidden issu..."
- 16:1416:14, 21 November 2013 diff hist +353 N Audit Created page with "{{Learning concept |Description=A data collection process derived from physical records or by performing inventory analysis. Data are collected personally by the researcher or..."
- 16:1216:12, 21 November 2013 diff hist +163 N Scanner Panels with Cable TV Created page with "{{Learning concept |Description=The combination of a scanner panel with manipulations of the advertising that is being broadcast by cable television companies. }}" current
- 16:1116:11, 21 November 2013 diff hist +37 Exploratory Design: Secondary data No edit summary
- 16:1016:10, 21 November 2013 diff hist +240 N Computer Mapping Created page with "{{Learning concept |Description=maps that solve marketing problems are called thematic maps. they combine geography with demographic information and a company's sales data or ..." current
- 16:0916:09, 21 November 2013 diff hist +268 N Single Source Data Created page with "{{Learning concept |Description=An effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the sam..." current
- 16:0716:07, 21 November 2013 diff hist +135 N Industry Services Created page with "{{Learning concept |Description=Industry services provide syndicated data bout industrial firms, businesses, and other institutions. }}" current
- 16:0616:06, 21 November 2013 diff hist +189 N Scanner Panels Created page with "{{Learning concept |Description=Scanner data where panel members are identified by an ID card, allowing each panel member's purchases to be stored with respect to the individu..."
- 16:0516:05, 21 November 2013 diff hist +135 N Volume Tracking Data Created page with "{{Learning concept |Description=Scanner data that provides information on purchases by brand, size, price and flavor or formulation. }}" current
- 16:0316:03, 21 November 2013 diff hist +135 N Scanner Data Created page with "{{Learning concept |Description=Data obtained by passing merchandise over a laser scanner that reads the UPC code from the packages. }}" current
- 16:0216:02, 21 November 2013 diff hist +258 N Media Panels Created page with "{{Learning concept |Description=A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electroni..." current
- 16:0016:00, 21 November 2013 diff hist +129 N Purchase Panels Created page with "{{Learning concept |Description=A data gathering technique in which respondents record their purchases online or in a a diary. }}" current
- 15:5915:59, 21 November 2013 diff hist +140 Exploratory Design: Secondary data No edit summary
- 15:5715:57, 21 November 2013 diff hist +315 N Lifestyles Created page with "{{Learning concept |Description=A lifestyle may be defined as a distinctive pattern of living that is described by the activities people engage in, the interests they have, an..." current