Exploratory Design: Secondary data

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Learning Concept(s) Primary data, Secondary Data, Internal Data, External Data, Database Marketing, Offline Databases, Bibliographic Databases, Numeric Databases, Full text Databases, Directory databases, Special Purpose Databases, Syndicated Services, Surveys, Syndicated Panel Surveys, Psychographics, Lifestyles
Covered in Course(s) MKTG222 - Marketing Research
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