Causal Research Design: Experimental

Learning Concept(s)

Causality, Concomitant Variation, Independent Variables, Test Units, Dependent Variables, Extraneous variables, Experiment, Experimental Design, Internal Validity, External validity, History, Maturation, Main Testing Effect, Interactive Testing Effect, Instrumentation, Statistical Regression, Selection Bias, Mortality, Confounding Variables, Randomization, Matching, Statistical Control, Design Control, Preexperimental Designs, True Experimental Designs, Quasi-Experimental Designs, Statistical Design, One Shot Case Study, One group Pretest-posttest design, Static group, Pretest- posttest Control Group Design, Posttest only Control group Design, Solomon Four Group Design, Time Series Design, Multiple time series design, Randomized Block Design, Latin Square Design, Factorial Design, Laboratory Environment, Demand Artifacts, Test Marketing, Test Markets, Standard Test Markets, Controlled Test Markets, Simulated Test Market, Debriefing

Covered in Course(s)

MKTG222 - Marketing Research