Measurement & Scaling/Comparative

Learning Concept(s)	Measurement, Scaling, Description, Order, Distance, Origin, Nominal Scale, Ordinal Scale, Interval Scale, Ratio Scale, Comparative Scales, Non Comparative Scales, Paired Comparison Scaling, Transivity of Preference, Rank Order Scaling, Constant Sum Scaling, Q-sort Scaling
Covered in Course(s)	MKTG222 - Marketing Research