Advertising and Public Relations

Learning Concept(s)

Advertising, Advertising Objective, Advertising Budget, Advertising Strategy, Creative Concept, Executive Style, Advertising Media, Return On Advertising Investment, Advertising Agency, Personal Selling, Salesperson, Sales Force Management, Territorial Sales Force Structure, Product Sales Force Structure, Customer Sales Force Structure, Outside Sales Force (Field Sales Force), Inside Sales Force, Team Selling, Sales Quota, Selling Process, Prospecting, Preapproach, Approach, Presentation, Handling Objections, Closing, Follow-up, Sales Promotion, Consumer Promotions, Event Marketing, Trade Promotions, Business Promotions

Covered in Course(s)

MKTG210 - Principles Of Marketing