Baby Boomers

From LinkedAUB Collab
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Description

A term used in the West, and sometimes also globally, to refer to the generation of people born between 1946 (the end of World War II) and 1964.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Baby Boomers

Learning Material

Covered in Topic(s)

 
Analyzing the Marketing Environment
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