Exploratory Research
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Description
One type of research design, which has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher.
Marketing research to gather preliminary information that will help define problems and suggest ways to respond.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Exploratory research
Learning Material
Covered in Topic(s)
| Managing Marketing Information to Gain Customer Insights |
| Research Design |