Concept Testing

From LinkedAUB Collab
Revision as of 17:29, 10 January 2014 by Sfg02 (talk | contribs) (Created page with "{{Learning concept |Description=Testing new-product concepts with a group of target consumers to find out in the concepts have strong consumer appeal. |Wikipedia reference=htt...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Description

Testing new-product concepts with a group of target consumers to find out in the concepts have strong consumer appeal.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Concept testing

Learning Material

Covered in Topic(s)

 
New-Product Development and Product Life-Cycle Strategies
Retrieved from "https://linked.aub.edu.lb/collab/index.php?title=Concept_Testing&oldid=3519"