| Learning Concept(s)
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Promotion Mix (Marketing Communications Mix), Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing, Integrated Marketing Communications (IMC), Buyer-readiness Stages, Personal Communication Channels, Word-of-mouth Influence, Buzz Marketing, Nonpersonal Communication Channels, Affordable Method, Percentage-of-sales Method, Competitive-parity Method, Objective-and-task Method, Push Strategy, Pull Strategy
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