Push Strategy

From LinkedAUB Collab
Jump to navigation Jump to search

Description

A promotion strategy that calls for using the sales force and trade promotion to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumers.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Push strategy#Push strategy

Learning Material

Covered in Topic(s)

 
Communicating Customer Value: Integrated Marketing Communications Strategy