Downsizing
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Description
Downsizing is the planned elimination of jobs in an organization.
In marketing, it is the reduction of the business portfolio by eliminating products or business units that are not profitable or that no longer fit the company's overall strategy.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Downsizing
Learning Material
Covered in Topic(s)
Company and Marketing Strategy: Partnering to Build Customer Relationships |
Employer Responsibilities and Employee Rights |
Managing Human Resources |