Downsizing

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Description

Downsizing is the planned elimination of jobs in an organization.

In marketing, it is the reduction of the business portfolio by eliminating products or business units that are not profitable or that no longer fit the company's overall strategy.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Downsizing

Learning Material

Covered in Topic(s)

 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Employer Responsibilities and Employee Rights
Managing Human Resources