| Learning Concept(s)
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Strategic Planning, Mission Statement, Business Portfolio, Portfolio Analysis, Growth-share Matrix, Product/Market Expansion Grid, Market Penetration, Market Development, Product Development, Diversification (Marketing), Downsizing, Value Chain, Value Delivery Network, Marketing Strategy, Market Segmentation, Market Segment, Market Targeting, Positioning, Differentiation, Marketing Mix, SWOT Analysis, Marketing Implementation, Marketing Control, Return on Marketing Investment (or Marketing ROI)
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