Growth-share Matrix
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Description
A portfolio-planning method that evaluates a company's strategic business units in terms of its market growth rate and relative market share. SBUs are classified a stars, cash cows, question marks, and dogs.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Growth-share matrix
Learning Material
Covered in Topic(s)
| Company and Marketing Strategy: Partnering to Build Customer Relationships |