Positioning

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Description

Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Positioning (marketing)

Learning Material

Covered in Topic(s)

 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Customer-Driven Marketing Strategy: Creating Value for Target Customers