| Learning Concept(s)
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Market Segmentation, Market Targeting (Targeting), Differentiation, Positioning, Geographic Segmentation, Demographic Segmentation, Age and Life-cycle Segmentation, Gender Segmentation, Income Segmentation, Psychographic Segmentation, Behavioral Segmentation, Occasion Segmentation, Benefit Segmentation, Intermarket Segmentation, Target Market, Undifferentiated (Mass) Marketing, Differentiated (Segmented) Marketing, Concentrated (Niche) Marketing, Micro Marketing, Local Marketing, Individual Marketing, Product Position, Competitive Advantage, Value Proposition, Positioning Statement
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