Occasion Segmentation
Jump to navigation
Jump to search
Description
Dividing the market into groups according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Market segmentation#Segmentation by occasions
Learning Material
Covered in Topic(s)
Customer-Driven Marketing Strategy: Creating Value for Target Customers |