Market Segmentation

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Description

Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Market Segmentation

Learning Material

Covered in Topic(s)

 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Customer-Driven Marketing Strategy: Creating Value for Target Customers