Value Proposition

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Description

The value propositions are elements of the overall customer experience that have been tailored to address unmet needs, thereby improving customer health.

The full positioning of a brand - the full mix of benefits upon which it is positioned.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Value proposition

Learning Material

Covered in Topic(s)

 
Customer-Driven Marketing Strategy: Creating Value for Target Customers
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