Product Development

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Description

A strategy for company growth by offering modified or new products to current market segments.

Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable marketing offer.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Product development

Learning Material

Covered in Topic(s)

 
Company and Marketing Strategy: Partnering to Build Customer Relationships
New-Product Development and Product Life-Cycle Strategies