SWOT Analysis

From LinkedAUB Collab
Jump to navigation Jump to search

Description

A method of determining internal strengths and weaknesses and external opportunities and threats.

It is an overall evaluation of the company's strengths (S), weaknesses (W), opportunities (O), and threats (T).

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Swot analysis

Learning Material

Covered in Topic(s)

 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Internal Analysis
Introduction to Operations
Optimization Techniques
Strategic Management