Predictors of Customer Health

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Description

Predictors used to indicate how customers feel about a company, what they will do in the future, and how the firm can best address customer's unmet needs. The four key predictors are:

- What customers tell a company - What customer tell others - What customers show others - What customers show a company

These will help understand where customers are on the spectrum from apathy to advocacy.

Concept Prerequisite

Wikipedia Reference

Learning Material

Covered in Topic(s)

 
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