What Customers Show Others (Competitors' Analysis)

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Description

One of four assessments used to measure Cusomter Health. What customers do with a company’s competitors or adjacent organizations in the value chain tends to be very indicative of health. Customers are voting with their dollars when interacting with other companies. They are voting against a company when they purchase goods and services from its competitor and for a company when they purchase or interact positively with its business partners. What customers show others can be measured through 3rd Party Providers/Sources.

Concept Prerequisite

Wikipedia Reference

Learning Material

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