Secondary Data: Difference between revisions
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(Created page with "{{Learning concept |Description=Data collected for some purpose other than the problem at hand. |Wikipedia reference=http://en.wikipedia.org/wiki/Secondary_data }}") |
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{{Learning concept | {{Learning concept | ||
|Description=Data collected for some purpose other than the problem at hand. | |Description=Data collected for some purpose other than the problem at hand. | ||
Information that already exists somewhere, having been collected for another purpose. | |||
|Wikipedia reference=http://en.wikipedia.org/wiki/Secondary_data | |Wikipedia reference=http://en.wikipedia.org/wiki/Secondary_data | ||
}} | }} | ||
Latest revision as of 18:18, 9 January 2014
Description
Data collected for some purpose other than the problem at hand.
Information that already exists somewhere, having been collected for another purpose.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Secondary data
Learning Material
Covered in Topic(s)
| Define the Marketing Research Problem |
| Exploratory Design: Secondary data |
| Managing Marketing Information to Gain Customer Insights |