Customer Relationship Management (CRM): Difference between revisions

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{{Learning concept
{{Learning concept
|Description=A customer relationship management system is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service  
|Description=A customer relationship management system is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service.
 
It is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
 
Managing detailed information about individual customers and carefully managing customer 'touch points' in order to maximize customer loyalty.
|Wikipedia reference=http://en.wikipedia.org/wiki/Customer_relationship_management
|Wikipedia reference=http://en.wikipedia.org/wiki/Customer_relationship_management
}}
}}

Latest revision as of 17:33, 9 January 2014

Description

A customer relationship management system is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service.

It is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

Managing detailed information about individual customers and carefully managing customer 'touch points' in order to maximize customer loyalty.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Customer relationship management

Learning Material

Covered in Topic(s)

 
Managing Marketing Information to Gain Customer Insights
Marketing: Creating and Capturing Customer Value
Organizations and Information Systems