Cognitive Dissonance: Difference between revisions
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(Created page with "{{Learning concept |Description=Cognitive Dissonance is any incompatibility or inconsistency between attitudes or between behavior and attitudes. |Wikipedia reference=http://...") |
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{{Learning concept | {{Learning concept | ||
|Description=Cognitive Dissonance is any incompatibility or inconsistency between attitudes or between behavior and attitudes. | |Description=Cognitive Dissonance is any incompatibility or inconsistency between attitudes or between behavior and attitudes. | ||
It portrays buyer discomfort caused by postpurchase conflict. | |||
|Wikipedia reference=http://en.wikipedia.org/wiki/Cognitive_Dissonance | |Wikipedia reference=http://en.wikipedia.org/wiki/Cognitive_Dissonance | ||
}} | }} | ||
Latest revision as of 15:22, 10 January 2014
Description
Cognitive Dissonance is any incompatibility or inconsistency between attitudes or between behavior and attitudes.
It portrays buyer discomfort caused by postpurchase conflict.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Cognitive Dissonance
Learning Material
Covered in Topic(s)
| Consumer Markets and Consumer Buyer Behavior |
| Understanding Individual Behavior |