Test Marketing: Difference between revisions
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(Created page with "{{Learning concept |Description=An application of a controlled experiment done in limited, but carefully selected, test markets. It involves a replication of the planned natio...") |
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{{Learning concept | {{Learning concept | ||
|Description=An application of a controlled experiment done in limited, but carefully selected, test markets. It involves a replication of the planned national marketing program for a product in the test markets. | |Description=An application of a controlled experiment done in limited, but carefully selected, test markets. It involves a replication of the planned national marketing program for a product in the test markets. | ||
The stage of new-product development in which the product and marketing program are tested in realistic market settings. | |||
|Wikipedia reference=http://en.wikipedia.org/wiki/Test_market | |Wikipedia reference=http://en.wikipedia.org/wiki/Test_market | ||
}} | }} | ||
Latest revision as of 17:34, 10 January 2014
Description
An application of a controlled experiment done in limited, but carefully selected, test markets. It involves a replication of the planned national marketing program for a product in the test markets.
The stage of new-product development in which the product and marketing program are tested in realistic market settings.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Test market
Learning Material
Covered in Topic(s)
| Causal Research Design: Experimental |
| New-Product Development and Product Life-Cycle Strategies |