Disintermediation: Difference between revisions
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{{Learning concept | {{Learning concept | ||
|Description=Disintermediation is the elimination of middle layers of distributors and suppliers | |Description=Disintermediation is the elimination of middle layers of distributors and suppliers. | ||
It is the cutting out of marketing channel intermediaries by product or service producers, or the displacement of traditional resellers by radical new types of intermediaries. | |||
|Wikipedia reference=http://en.wikipedia.org/wiki/Disintermediation | |Wikipedia reference=http://en.wikipedia.org/wiki/Disintermediation | ||
}} | }} | ||
Latest revision as of 18:49, 13 January 2014
Description
Disintermediation is the elimination of middle layers of distributors and suppliers.
It is the cutting out of marketing channel intermediaries by product or service producers, or the displacement of traditional resellers by radical new types of intermediaries.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Disintermediation
Learning Material
Covered in Topic(s)
| Archived - E-Commerce and Web 2.0 and Social Networking |
| Marketing Channels: Delivering Customer Value |