Habitual Buying Behavior: Difference between revisions
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|Description=Consumer buying behavior | |Description=Consumer buying behavior in situations characterized by low consumer involvement and few significantly perceived brand differences. | ||
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Latest revision as of 15:06, 10 January 2014
Description
Consumer buying behavior in situations characterized by low consumer involvement and few significantly perceived brand differences.
Concept Prerequisite
Wikipedia Reference
Learning Material
Covered in Topic(s)
| Consumer Markets and Consumer Buyer Behavior |