Social Media Management framework: Difference between revisions
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|Description=The social media management framework | |Description=The social media management framework is built around factors that are critical to the | ||
success of building large-scale social media capabilities. These factors form the | success of building large-scale social media capabilities. These factors form the | ||
core of a social media management framework that can help organizations | core of a social media management framework that can help organizations | ||
Latest revision as of 11:58, 27 June 2013
Description
The social media management framework is built around factors that are critical to the success of building large-scale social media capabilities. These factors form the core of a social media management framework that can help organizations create or improve their social media strategies. It can help ensure a company gets a significantly greater positive impact from social media and delivers a prioritized road map for instituting the process, technological, organizational, and cultural changes required to effectively implement its social media strategies. The framework contains six elements: 1. Context, 2. Culture, 3. Process, 4. Metrics, 5. People, 6. Policies
Concept Prerequisite
Wikipedia Reference
Learning Material
Covered in Topic(s)
| Intro to Social Media Strategy |