Customer Relationship Management (CRM): Difference between revisions
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{{Learning concept | {{Learning concept | ||
|Description=A customer relationship management system is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service | |Description=A customer relationship management system is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service. | ||
It is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. | |||
|Wikipedia reference=http://en.wikipedia.org/wiki/Customer_relationship_management | |Wikipedia reference=http://en.wikipedia.org/wiki/Customer_relationship_management | ||
}} | }} | ||
Revision as of 15:11, 9 January 2014
Description
A customer relationship management system is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service.
It is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Customer relationship management
Learning Material
Covered in Topic(s)
| Managing Marketing Information to Gain Customer Insights |
| Marketing: Creating and Capturing Customer Value |
| Organizations and Information Systems |