Research Design

Learning Concept(s)

Exploratory Research, Conclusive Research, Descriptive Research, Cross-Sectional Design, Single Cross-Sectional Design, Multiple Cross-Sectional Design, Cohort Analysis, Longitudinal Design, Panel, Casual Research, Total Error, Random Sampling Error, Non Sampling Error, Non Response Error, Response Error, Surrogate Information Error, Measurement Error, Population Definition Error, Budgeting and Scheduling, Critical Path Method, Program Evaluation and Review Technique, Graphical Evaluation and Review Technique, Marketing Research Proposal, Sampling Frame Error, Data Analysis Error, Respondent Selection Error, Questioning Error, Recording Error, Cheating Error, Inability Error, Unwillingness Error.

Covered in Course(s)

MKTG222 - Marketing Research