Market-skimming Pricing: Difference between revisions

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{{Learning concept
{{Learning concept
|Description=Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales.
|Description=Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales.
|Wikipedia reference=http://en.wikipedia.org/wiki/Price_skimming
}}
}}

Latest revision as of 18:05, 13 January 2014

Description

Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Price skimming

Learning Material

Covered in Topic(s)

 
Pricing Strategies