Licensing
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Description
Licensing is an agreement in which an organization gives another organization the right to make or sell its products, using its technology or product specifications.
A method of entering a foreign market in which the company enters into an agreement with a license in the foreign market.
Concept Prerequisite
Wikipedia Reference
Learning Material
Covered in Topic(s)
| Corporate Strategy: Vertical Integration and diversification |
| Managing in a Global Environment |
| The Global Marketplace |