Descriptive Research
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Description
A type of conclusive research that has as its major objective the description of something-usually market characteristics or functions.
Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Descriptive research
Learning Material
Covered in Topic(s)
| Managing Marketing Information to Gain Customer Insights |
| Research Design |