Public Relations
Description
The practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.
Concept Prerequisite
Wikipedia Reference
https://en.wikipedia.org/wiki/Public relations
Learning Material
Covered in Topic(s)
| Communicating Customer Value: Integrated Marketing Communications Strategy |
| Intro to Social Media Strategy |