Service
Jump to navigation
Jump to search
Description
A service is an intangible product with the following characteristics: (1) Intangible product, (2) produced and consumed at same time, (3) often unique, (4) high customer interaction, (5) has inconsistent product definition, (6) often knowledge-based and (7) frequently dispersed.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Service %28economics%29
Learning Material
Covered in Topic(s)
| Introduction to Operations |
| Products Services and Brands: Building Customer Value |