User contributions for Sga21

21 November 2013

• 15:5615:56, 21 November 2013 diff hist +148‎ N Psychographics ‎ Created page with "{{Learning concept |Description=Quantified psychological profiles of individuals. |Wikipedia reference=http://en.wikipedia.org/wiki/Psychographic }}" current
• 15:5515:55, 21 November 2013 diff hist +150‎ N Syndicated Panel Surveys ‎ Created page with "{{Learning concept |Description=Syndicated panel surveys measure the same group of respondents over time but not necessarily on the same variables. }}" current
• 15:5315:53, 21 November 2013 diff hist +172‎ N Surveys ‎ Created page with "{{Learning concept |Description=Interviews with a large number of respondents using a predesigned questionnaire. |Wikipedia reference=http://en.wikipedia.org/wiki/Survey }}" current
• 15:5215:52, 21 November 2013 diff hist +188‎ N Special Purpose Databases ‎ Created page with "{{Learning concept |Description=Databases that contain information of a specific nature, e,g., data on a specialized industry. |Wikipedia reference=http://en.wikipedia.org/wik..." current
• 15:5115:51, 21 November 2013 diff hist +119‎ N Directory Databases ‎ Created page with "{{Learning concept |Description=Directory databases provide information on individuals, organizations, and services. }}"
• 15:5015:50, 21 November 2013 diff hist +197‎ N Full text Databases ‎ Created page with "{{Learning concept |Description=Databases containing the complete text of secondary source documents comprising the database. |Wikipedia reference=http://en.wikipedia.org/wiki..." current
• 15:4815:48, 21 November 2013 diff hist +147‎ N Numeric Databases ‎ Created page with "{{Learning concept |Description=Numeric databases contain numerical and statistical information and may be important sources of secondary data. }}" current
• 15:4615:46, 21 November 2013 diff hist +330‎ N Bibliographic Databases ‎ Created page with "{{Learning concept |Description=Databases composed of citations to articles in journals, magazines, newspapers, marketing research studies, technical reports,government docume..." current
• 15:4415:44, 21 November 2013 diff hist +98‎ N Offline Databases ‎ Created page with "{{Learning concept |Description=Databases available on a computer disk or other storage system. }}" current
• 15:4315:43, 21 November 2013 diff hist +227‎ N Internet Databases ‎ Created page with "{{Learning concept |Description=Internet databases can be accessed, searched, and analyzed on the internet. It is also possible to download data from the internet and store it..." current
• 15:4115:41, 21 November 2013 diff hist +182‎ N Online Databases ‎ Created page with "{{Learning concept |Description=Databases, stored in computers, that require a telecommunications network access. |Wikipedia reference=http://en.wikipedia.org/wiki/Online_data..."
• 15:4015:40, 21 November 2013 diff hist +36‎ Exploratory Design: Secondary data ‎No edit summary
• 15:3815:38, 21 November 2013 diff hist +84‎ N External Data ‎ Created page with "{{Learning concept |Description=Data that originate external to the organization. }}" current
• 15:3715:37, 21 November 2013 diff hist +134‎ N Internal Data ‎ Created page with "{{Learning concept |Description=Internal Data are data available within the organization for which the research is being conducted. }}" current
• 15:3615:36, 21 November 2013 diff hist +326‎ N Exploratory Design: Secondary data ‎ Created page with "{{Topic |Learning Concepts=Primary data, Secondary Data, Internal Data, External Data, Database Marketing, Offline Databases, Bibliographic Databases, Numeric Databases, Full ..."
• 15:3215:32, 21 November 2013 diff hist +98‎ N Unwillingness Error. ‎ Created page with "{{Learning concept |Description=The respondent's unwillingness to provide accurate information. }}" current
• 15:3115:31, 21 November 2013 diff hist +91‎ N Inability Error ‎ Created page with "{{Learning concept |Description=The respondents's inability to provide accurate answers. }}" current
• 15:3015:30, 21 November 2013 diff hist +110‎ N Cheating Error ‎ Created page with "{{Learning concept |Description=When the interviewer fabricates answers to a part or all of the interview. }}" current
• 15:2515:25, 21 November 2013 diff hist +119‎ N Recording Error ‎ Created page with "{{Learning concept |Description=Errors in hearing, interpreting, and recording the answers given by the respondents. }}" current
• 15:2515:25, 21 November 2013 diff hist +119‎ N Questioning Error ‎ Created page with "{{Learning concept |Description=Errors in hearing, interpreting, and recording the answers given by the respondents. }}" current
• 15:2415:24, 21 November 2013 diff hist +175‎ N Respondent Selection Error ‎ Created page with "{{Learning concept |Description=When interviewers select respondents other than those specified by the sampling design or in a manner inconsistent with the sampling design. }}" current
• 15:2215:22, 21 November 2013 diff hist +127‎ N Data Analysis Error ‎ Created page with "{{Learning concept |Description=Errors that occur while raw data from questionnaires are transformed into research findings. }}" current
• 15:2115:21, 21 November 2013 diff hist +162‎ N Sampling Frame Error ‎ Created page with "{{Learning concept |Description=The variation between the population defined by the researcher and the population as implied by the sampling frame (list) used. }}"
• 15:2015:20, 21 November 2013 diff hist +162‎ Research Design ‎No edit summary
• 15:1815:18, 21 November 2013 diff hist +254‎ N Marketing Research Proposal ‎ Created page with "{{Learning concept |Description=The official layout of the planned marketing research activity for management. It describes the research problem, the approach, the research de..." current
• 15:1715:17, 21 November 2013 diff hist +239‎ N Graphical Evaluation and Review Technique ‎ Created page with "{{Learning concept |Description=A sophisticated critical path method that accounts for both the completion probabilities and the activity costs. |Wikipedia reference=http://en..."
• 15:1515:15, 21 November 2013 diff hist +226‎ N Program Evaluation and Review Technique ‎ Created page with "{{Learning concept |Description=A more sophisticated critical path method that accounts for uncertainty in project completion times. |Wikipedia reference=http://en.wikipedia...."
• 15:1215:12, 21 November 2013 diff hist +270‎ N Critical Path Method ‎ Created page with "{{Learning concept |Description=Management technique of dividing a research project into component activities, determining the sequence of these components and the time each a..."
• 15:1015:10, 21 November 2013 diff hist +154‎ N Budgeting and Scheduling ‎ Created page with "{{Learning concept |Description=Management tools needed to help insure that the marketing research project is completed within the available resources. }}" current
• 15:0815:08, 21 November 2013 diff hist +159‎ N Population Definition Error ‎ Created page with "{{Learning concept |Description=The variation between the actual population relevant to the problem at hand and the population as defined by the researcher. }}" current
• 15:0715:07, 21 November 2013 diff hist +235‎ N Measurement Error ‎ Created page with "{{Learning concept |Description=The variation between the information sought and the information generated by the measurement process employed by the researcher. |Wikipedia r..." current
• 15:0615:06, 21 November 2013 diff hist +160‎ N Surrogate Information Error ‎ Created page with "{{Learning concept |Description=The variation between the information needed for the marketing research problem and the information sought by the researcher. }}" current
• 15:0415:04, 21 November 2013 diff hist +333‎ N Response Error ‎ Created page with "{{Learning concept |Description=A type of non sampling error arising from respondents who do respond, but give inaccurate answers are misrecorded or misanalyzed. It may be def..." current
• 13:3513:35, 21 November 2013 diff hist +297‎ N Non Response Error ‎ Created page with "{{Learning concept |Description=A type of non sampling error that occurs when some of the respondents included in the sample do not respond. This error may be defined as the v..."
• 13:3313:33, 21 November 2013 diff hist +226‎ N Non Sampling Error ‎ Created page with "{{Learning concept |Description=Non sampling errors are errors that can be attributed to sources other than sampling, and they can be random or nonrandom. |Wikipedia reference..." current
• 13:3213:32, 21 November 2013 diff hist +334‎ N Random Sampling Error ‎ Created page with "{{Learning concept |Description=The Error due to the particular sample selected being an imperfect representation of the population of interest. It may be defined as the vari..." current
• 13:3013:30, 21 November 2013 diff hist +194‎ N Total Error ‎ Created page with "{{Learning concept |Description=The Variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing r..." current
• 13:2813:28, 21 November 2013 diff hist +162‎ N Casual Research ‎ Created page with "{{Learning concept |Description=A type of conclusive research where the major objective is to obtain evidence regarding cause and effect(casual) relationships. }}" current
• 13:2713:27, 21 November 2013 diff hist +201‎ N Panel ‎ Created page with "{{Learning concept |Description=A sample of respondents who have agreed to provide information at specified intervals over an extended period. |Wikipedia reference=http://en.w..." current
• 13:2613:26, 21 November 2013 diff hist +335‎ N Longitudinal Design ‎ Created page with "{{Learning concept |Description=A type of research design involving a fixed sample of population elements that is measured repeatedly. The sample remains the same over time, t..." current
• 13:2313:23, 21 November 2013 diff hist +313‎ N Cohort Analysis ‎ Created page with "{{Learning concept |Description=A multiple cross sectional design consisting of a series of surveys conducted at appropriate time intervals. The cohort refers to the group of ..." current
• 13:2113:21, 21 November 2013 diff hist +170‎ N Multiple Cross-Sectional Design ‎ Created page with "{{Learning concept |Description=A cross sectional design in which there are two or more samples of respondents and information from each sample is obtained only once. }}"
• 13:1913:19, 21 November 2013 diff hist +424‎ Research Design ‎No edit summary
• 13:1413:14, 21 November 2013 diff hist +176‎ N Single Cross-Sectional Design ‎ Created page with "{{Learning concept |Description=A cross-sectional design in which one sample of respondents is drawn from the target population and information is obtained from this sample. }}" current
• 13:1113:11, 21 November 2013 diff hist +228‎ N Cross-Sectional Design ‎ Created page with "{{Learning concept |Description=A type of research design involving the collecting of information from any given sample of population elements only once. |Wikipedia reference=..."
• 13:1013:10, 21 November 2013 diff hist +241‎ N Descriptive Research ‎ Created page with "{{Learning concept |Description=A type of conclusive research that has as its major objective the description of something-usually market characteristics or functions. |Wikipe..."
• 13:0913:09, 21 November 2013 diff hist +179‎ N Conclusive Research ‎ Created page with "{{Learning concept |Description=Research designed to assist the decision maker in determining, evaluating, and selecting the best course of action to take in a given situation..." current
• 13:0713:07, 21 November 2013 diff hist +271‎ N Exploratory Research ‎ Created page with "{{Learning concept |Description=One type of research design, which has as its primary objective the provision of insights into and comprehension of the problem situation confr..."
• 13:0513:05, 21 November 2013 diff hist 0‎ Research Design ‎No edit summary
• 13:0513:05, 21 November 2013 diff hist +167‎ N Research Design ‎ Created page with "{{Topic |Learning Concepts=Research Design, Exploratory Research, Conclusive Research, Descriptive Research, Cross-sectional Design, Single Cross-Sectional Design, }}"