User contributions for Sga21
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28 November 2013
- 20:4520:45, 28 November 2013 diff hist +244 N Double-Barreled Question Created page with "{{Learning concept |Description=A single question that attempts to cover two issues. Such questions can be confusing to respondents and result in ambiguous responses. |Wikiped..." current
- 20:4420:44, 28 November 2013 diff hist +223 N Electronic Questionnaire Created page with "{{Learning concept |Description=This question for email and internet questionnaires will be very similar to that for the mail questionnaire, in all these methods, the question..."
- 20:4220:42, 28 November 2013 diff hist +115 N Personal Questionnaire Created page with "{{Learning concept |Description=Questionnaires handed over to respondents in the form of Department store cards. }}"
- 20:4120:41, 28 November 2013 diff hist +87 N Telephone Questionnaire Created page with "{{Learning concept |Description=Questionnaires done through telephone conversations. }}"
- 20:4120:41, 28 November 2013 diff hist +82 N Mail Questionnaire Created page with "{{Learning concept |Description=Questionnaires sent to the respondents by mail. }}"
- 20:4020:40, 28 November 2013 diff hist +227 N Questionnaire Created page with "{{Learning concept |Description=A structured technique for data collection that consists of a series of questions, written or verbal, that a respondent answers. |Wikipedia ref..."
27 November 2013
- 23:0123:01, 27 November 2013 diff hist +472 N Questionnaire Design Created page with "{{Topic |Learning Concepts=Questionnare, Mail Questionnare, Telephone questionnare, Personal Questionnare, Electronic Questionnare, Double-Barreled Question, Filter Question, ..."
- 22:5422:54, 27 November 2013 diff hist +167 N Q-Sort Scaling Created page with "{{Learning concept |Description=A comparative scaling technique that uses a rank order procedure to sort objects based on similarity with respect to some criterion. }}"
- 22:5322:53, 27 November 2013 diff hist +254 N Constant Sum Scaling Created page with "{{Learning concept |Description=A comparative scaling technique in which respondents are reacquired to allocate a constant sum of units such as points, dollars, chits, sticker..." current
- 22:5122:51, 27 November 2013 diff hist +198 N Rank Order Scaling Created page with "{{Learning concept |Description=A comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them accordin..." current
- 22:5022:50, 27 November 2013 diff hist +243 N Transivity of Preference Created page with "{{Learning concept |Description=An assumption made in order to convert paired comparison data to rank order data. It implies that if brand A is preferred to brand B and brand..." current
- 22:4722:47, 27 November 2013 diff hist +241 N Paired Comparison Scaling Created page with "{{Learning concept |Description=A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair accord..." current
- 22:4522:45, 27 November 2013 diff hist +168 N Non Comparative Scales Created page with "{{Learning concept |Description=One of two types of scaling technique in which each stimulus object is scaled independently of the other objects in the stimulus set. }}" current
- 22:4422:44, 27 November 2013 diff hist +147 N Comparative Scales Created page with "{{Learning concept |Description=one of two types of scaling techniques in which there is direct comparison of stimulus objects with one another. }}" current
- 22:4322:43, 27 November 2013 diff hist +230 N Ratio Scale Created page with "{{Learning concept |Description=The highest scale. it allows the researcher to identify or classify objects, rank-order the objects, and compare intervals or differences. It i..." current
- 22:4222:42, 27 November 2013 diff hist +204 N Interval Scale Created page with "{{Learning concept |Description=A scale in which the numbers are used to rate objects such that numerically equal distances on the scale represent equal distances in the chara..." current
- 22:4022:40, 27 November 2013 diff hist +278 N Ordinal Scale Created page with "{{Learning concept |Description=A ranking scale in which numbers are assigned to objects to indicate the relative extent to which some characteristic is possessed. Thus it is ..." current
- 22:3822:38, 27 November 2013 diff hist +237 N Nominal Scale Created page with "{{Learning concept |Description=A scale whose numbers serve only as labels or tags for identifying and classifying objects. When used for identification, there is a strict one..." current
- 22:3722:37, 27 November 2013 diff hist +134 N Origin Created page with "{{Learning concept |Description=The origin characteristic means that the scale has a unique or fixed beginning, or true zero point. }}" current
- 22:3622:36, 27 November 2013 diff hist +168 N Distance Created page with "{{Learning concept |Description=The characteristic of distance means that absolute differences between the scale descriptors are known and may be expressed in units. }}" current
- 22:3522:35, 27 November 2013 diff hist +221 N Order Created page with "{{Learning concept |Description=The relative sizes or positions of the descriptors. Order is denoted by descriptors such as greater than, less than, and equal to. |Wikipedia r..." current
- 22:3322:33, 27 November 2013 diff hist +214 N Description Created page with "{{Learning concept |Description=The unique labels or descriptions that are used to designate each value of the scale. All scales possess description. |Wikipedia reference=http..." current
- 22:3222:32, 27 November 2013 diff hist +178 N Scaling Created page with "{{Learning concept |Description=The generation of a continuum upon which measured objects are located. |Wikipedia reference=http://en.wikipedia.org/wiki/Scaling_%28geometry%29 }}" current
- 22:3122:31, 27 November 2013 diff hist +211 N Measurement Created page with "{{Learning concept |Description=The assignment of numbers or other symbols to characteristics of objects according to certain pre specified rules. |Wikipedia reference=http://..." current
- 02:4802:48, 27 November 2013 diff hist +306 N Measurement & Scaling/Comparative Created page with "{{Topic |Learning Concepts=Measurement, Scaling, Description, Order, Distance, Origin, Nominal Scale, Ordinal Scale, Interval Scale, Ratio Scale, Comparative Scales, Non Com..."
- 02:4102:41, 27 November 2013 diff hist +165 N Debriefing Created page with "{{Learning concept |Description=After the experiment, informing test subjects what the experiment was about and how the experimental manipulations were performed. }}" current
- 02:4002:40, 27 November 2013 diff hist +175 N Simulated Test Market Created page with "{{Learning concept |Description=A quasi-test market in which respondents are preselected, then interviewed and observed on their purchases and attitudes toward the product. }}" current
- 02:3802:38, 27 November 2013 diff hist +261 N Controlled Test Markets Created page with "{{Learning concept |Description=A test-marketing program conducted by an outside research company in field experimentation. The research company guarantees distribution of the..." current
- 02:3602:36, 27 November 2013 diff hist +222 N Standard Test Markets Created page with "{{Learning concept |Description=A test market in which the product is sold through regular distribution channels. For example, no special considerations are given to products ..." current
- 02:3402:34, 27 November 2013 diff hist +129 N Test Markets Created page with "{{Learning concept |Description=A carefully selected part of the marketplace that is particularly suitable for test marketing. }}" current
- 02:3402:34, 27 November 2013 diff hist +296 N Test Marketing Created page with "{{Learning concept |Description=An application of a controlled experiment done in limited, but carefully selected, test markets. It involves a replication of the planned natio..."
- 02:3202:32, 27 November 2013 diff hist +122 N Demand Artifacts Created page with "{{Learning concept |Description=The respondents attempt to guess the purpose of the experiment and respond accordingly. }}" current
- 02:3102:31, 27 November 2013 diff hist +135 N Laboratory Environment Created page with "{{Learning concept |Description=An artificial setting for experimentation in which the researcher constructs the desired conditions. }}" current
- 02:2802:28, 27 November 2013 diff hist +279 N Factorial Design Created page with "{{Learning concept |Description=A statistical experimental design that is used to measure the effects of two or more independent variables at various levels and to allow for i..." current
- 02:2702:27, 27 November 2013 diff hist +261 N Latin Square Design Created page with "{{Learning concept |Description=A statistical design that allows for the statistical control of two non interacting external variables in addition to the manipulation of the i..." current
- 02:2502:25, 27 November 2013 diff hist +299 N Randomized Block Design Created page with "{{Learning concept |Description=A statistical design in which the test units are blocked on the basis of an external variable to ensure that the various experimental and contr..." current
- 02:2302:23, 27 November 2013 diff hist +126 N Multiple Time Series Design Created page with "{{Learning concept |Description=A time series design that includes another group of test units to serve as a control group. }}"
- 02:2202:22, 27 November 2013 diff hist +389 N Time Series Design Created page with "{{Learning concept |Description=A quasi-experimental design that involves periodic measurements on the dependent variable for a group of test units. Then, the treatment is adm..." current
- 02:1902:19, 27 November 2013 diff hist +186 N Solomon Four Group Design Created page with "{{Learning concept |Description=A true experimental design that explicitly controls for interactive testing effects, in addition to controlling for all the other extraneous va..." current
- 02:1802:18, 27 November 2013 diff hist +183 N Posttest Only Control Group Design Created page with "{{Learning concept |Description=A true Experimental design in which the experimental group is exposed to the treatment but the control group is not and no pretest measure is t..."
- 02:1702:17, 27 November 2013 diff hist +207 N Pretest- Posttest Control Group Design Created page with "{{Learning concept |Description=A true experimental design in which the experimental group is exposed to the treatment but the control group is not. Pretest and posttest measu..."
- 02:1502:15, 27 November 2013 diff hist +288 N Static Group Created page with "{{Learning concept |Description=A preexperimental design in which there are two groups: the experimental group (EG), which is exposed to the treatment, and the control group (..."
- 02:1302:13, 27 November 2013 diff hist +109 N One Group Pretest-Posttest Design Created page with "{{Learning concept |Description=A preexperimental design in which a group of test units is measured twice. }}"
- 02:1202:12, 27 November 2013 diff hist +191 N One Shot Case Study Created page with "{{Learning concept |Description=A pre experiment design in which a single group of test units is exposed to a treatment X, and then a single measurement on the dependent varia..." current
- 02:1002:10, 27 November 2013 diff hist +117 N Statistical Design Created page with "{{Learning concept |Description=Designs that allow for the statistical control and analysis of external variables. }}" current
- 02:0902:09, 27 November 2013 diff hist +203 N Quasi-Experimental Designs Created page with "{{Learning concept |Description=Designs that apply part of the procedures of true experimentation but lack full experimental control. |Wikipedia reference=http://en.wikipedia...." current
- 02:0802:08, 27 November 2013 diff hist +215 N True Experimental Designs Created page with "{{Learning concept |Description=Experimental designs distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assi..." current
- 02:0702:07, 27 November 2013 diff hist +103 N Preexperimental Designs Created page with "{{Learning concept |Description=Designs that do not control for extraneous factors by randomization. }}" current
- 02:0602:06, 27 November 2013 diff hist +198 N Design Control Created page with "{{Learning concept |Description=One method of controlling extraneous variables that involves using specific experimental designs. |Wikipedia reference=http://en.wikipedia.org/..." current
- 02:0502:05, 27 November 2013 diff hist +180 N Statistical Control Created page with "{{Learning concept |Description=One method of controlling extraneous variables by measuring the extraneous variables and adjusting for their effects through statistical method..." current